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Why We Put Cats into Our Mobile Audioguide App
Proteus effect, user behavior, and the role of avatars in the growth of AdiGuide as a social network for travelers.
ReadDesign Debt and Its Financial Model
How interface consistency affects user trust, team velocity, and measurable product economics.
ReadWhen control became strategy: a tough case of an electronics store
How we removed ballast, recalculated everything and launched growth: real audit, optimization and new profit sources for business. Practice, numbers, solutions.
ReadHow we helped a recruitment agency rebuild its brand and understand its clients
Field analysis for a recruitment agency: client surveys, competitor testing, customer journey mapping and brand relaunch. How to build marketing on data, not assumptions.
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